AI Workflows & Campaign Automation

Beyond Basic AI Content

Most agencies use AI to generate draft captions. That’s table stakes. The real power comes from building AI into every stage of your content workflow.

The Research-First Approach

PostMonk’s AI doesn’t start by writing — it starts by researching. This changes everything:

How It Works

1. You provide the brief — A topic, angle, or campaign objective
2. AI researches deeply — Pulling from trusted sources, finding data points, identifying trends
3. Citations are mapped — Every claim linked to its source
4. Content is synthesized — Research woven naturally into platform-specific posts
5. You verify and refine — Review citations, adjust tone, approve

Why Citations Matter

When your team can show clients exactly where every claim comes from:

• Client trust increases dramatically
• Content review becomes faster (less back-and-forth questioning facts)
• Your agency builds a reputation for authoritative content
• Audiences engage more with data-backed posts

Campaign Ideation at Scale

Running campaigns for 20+ clients means you need a systematic approach to ideation:

The AI-Powered Campaign Brief

1. Select the client and campaign objective
2. AI analyzes past performance data and industry trends
3. Generate theme options with supporting research
4. Choose a direction and expand into a full content calendar
5. Generate all post variants across platforms

What used to be a half-day brainstorm becomes a 30-minute strategic session.

Brand Voice Automation

Manual brand voice enforcement doesn’t scale. Here’s how to automate it:

1. Document once — Create a comprehensive brand voice profile per client
2. AI learns — The system internalizes tone, vocabulary, and style
3. Auto-check — Every piece of generated content is validated against the profile
4. Flag deviations — Content that doesn’t match gets flagged before it reaches the client

Building Your AI Workflow Stack

Layer these capabilities for maximum efficiency:

• Layer 1: Research — AI handles topic research and source discovery
• Layer 2: Generation — Platform-specific content created from research
• Layer 3: Brand Voice — Automatic tone and style enforcement
• Layer 4: Optimization — Posting time, hashtag, and format recommendations
• Layer 5: Analytics — Performance tracking with AI-powered improvement suggestions

The Human Layer

AI doesn’t replace your team — it amplifies them. Your strategists should focus on:

• Campaign strategy and client relationships
• Creative direction and brand evolution
• Performance analysis and strategic pivots
• Client communication and expectation management

Let AI handle the research, drafting, formatting, and optimization. Your team handles the thinking.